EasyDose Laundry Detergent: Ultra Concentrated Rose Scent, 66 Loads, 23.1 Fl Oz

Life is complicated, but your laundry routine doesn't have to be. That's why Seventh Generation has introduced the new EasyDose Ultra Concentrated Liquid Laundry Detergent. With our innovative Auto-Dosing Technology, you can trust that you're getting the perfect amount of detergent with every wash. Simply flip the bottle, give it a firm squeeze, and you're all set. One squeeze is all it takes!

Our compact 23oz bottle may be small, but it packs a punch. It provides the same 66-load convenience as our larger 100oz bottle, while using 60 percent less plastic, 50 percent less water, and weighing 75 percent less. Not only is it better for the environment, but it's also easier to handle and store.

Our Ultra Concentrated Laundry Detergent isn't just about convenience and sustainability, it's also about performance. With a delightful Rose scent crafted from 100 percent essential oils and botanical ingredients, and an advanced-enzyme formula that tackles even the toughest stains, it's the ideal choice for your bustling family.

At Seventh Generation, we approach business differently. We strive to produce products that are not only beneficial for your home, but also for the community and the environment. We are constantly seeking ways to reduce our environmental footprint, enhance performance and safety, and establish a more sustainable supply chain. It's our duty to lead the way in mindful business practices, where companies collaborate with all stakeholders to create a brighter future for the planet.

Seventh Generation proudly holds the title of a Certified B Corporation, committed to being better for workers, communities, and the environment. By choosing our EasyDose Ultra Concentrated Laundry Detergent and our Dryer Sheets or Liquid Fabric Softener, you're joining us in preserving the well-being of future generations.

Seventh Generation EasyDose Auto-Dosing Technology ensures the perfect detergent measure every time, with just one simple squeeze of the bottle. Our ultra-convenient 23oz bottle may be small, but it delivers big results: 66 loads of laundry in a container that's easy to store and even easier to feel good about. In addition to being ultra-concentrated, our laundry detergent uses significantly less plastic and water compared to our larger bottle, making it a sustainable choice for your household. Plus, our advanced-enzyme formula fights the toughest stains, all while being free from dyes, synthetic fragrances, or artificial brighteners.

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