Gentle Plant-Based Laundry Detergent for Sensitive Skin and Baby Clothes with Refillable Bottle

How did the brand, Previous page, get its start? We discovered the need for Truly Free cleaning solutions the hard way, when our newborn baby suffered from a severe rash. Since then, we have been dedicated to providing homes and businesses around the world with cleaning products that are truly free from harmful ingredients.

What makes our products unique? Unlike most commercial household cleaning supplies, our products are free from hidden harmful ingredients. We took matters into our own hands and founded this plant-based soap company in Northern Michigan.

Why do we love what we do? We take pride in the fact that our products offer powerful cleaning while keeping your family’s health as a top priority. The Founder/CEO, Stephen Ezell, is passionate about the mission of the brand.

What's Hot from Truly Free? Our non-toxic laundry detergent is on a mission to free over 10 million homes from harmful toxic chemicals and excess plastic waste. With the help of our customers, we are able to support safe-houses and orphanages in Haiti, the Dominican Republic, and Mexico, providing children with food, education, clothing, and shelter. We also proudly partner with Cleaning for a Reason to provide free home cleaning to patients battling sickness and life-threatening diseases.

Our Truly Free Signature Scent Laundry Wash comes in 50, 150, and 250 load options, along with a stain stick and enzyme stain remover to cover all your laundry needs. Our products are non-toxic, save millions of single-use plastics from being made, and support social impact projects that empower women and children in need.

We also focus on sustainability by creating products with a more efficient design, leading to lower carbon emissions. Our plant-based formula is gentle and safe for baby clothes, made from natural, plant-derived ingredients, and comes with a reusable bottle for refill to promote sustainability. The powder formula effortlessly dissolves to create a liquid detergent that provides a deep, thorough clean for all your laundry needs.

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